Our History
L’ATTAR A Unique Space
From an early age, Iyad, the founder and creative mind behind L’ATTAR, maintained an extraordinary bond with the scents that surrounded him. Raised in different corners of the world, Iyad nurtured an intimate connection with the Arab lands, where fragrances transcend words and become symbols of social status.
At the age of 12, Iyad landed in Dubai, a land of opulence and grandeur. Yet, his senses were drawn to a subtler treasure: aromas. Above all, he was captivated by Bakhoor, an incense burner that carries within it the soul of oud, musk, myrrh, and other aromatic treasures.
Over the years, Iyad returned to Spain, where he wove his professional path across various disciplines. However, his relentless pursuit of the sophisticated scent of oriental perfumes and oils never faded. In every chapter of his life, fragrance intertwined with his story.
In 2022, Iyad decided to bring his dream to life: a sanctuary where perfumes were not merely fragrances but carriers of stories and emotional connections. Thus, L’ATTAR was born—an oasis where the essence of perfume transcends the mundane. Every perfume at L’ATTAR carries a unique narrative, inspired by cultures and emotions.
The identity of L’ATTAR is woven with the golden thread of the almond blossom. In the fields that mark the end of winter and the arrival of spring, this flower emerges, carrying in its fragrance a message of hope and rebirth. More than just a simple ingredient, the almond blossom is a symbol that connects nature with the art of perfumery, promising days filled with warmth and fragrance.
Each bottle of L’ATTAR is a sensorial journey that transports you to distant places and connects you with profound emotions. From the elegance of French perfumes to the charm of English ones, the evocative Japanese scents, and the mysterious aromas of the Middle East—each bottle is a passage into a world of unique fragrances and captivating tales.
Rooted in Dubai, UAE, a city where tradition and innovation meet, L’ATTAR reflects the nation’s spirit of luxury, diversity, and global vision. The choice of Dubai, and particularly DIFC, as the home for L’ATTAR is no coincidence—it embodies the fusion of heritage and modernity that defines both the city and the brand.
Today, L’ATTAR expands its vision in the United Arab Emirates, led by Gussun, Eyad’s sister and the Director of the UAE branch at DIFC, Dubai. Together, Iyad and Gussun carry forward a shared dream, combining creativity and leadership to shape the future of the brand.
As a family-driven brand, L’ATTAR represents a legacy of passion, trust, and dedication to the art of perfumery. This familial essence strengthens the authenticity of the brand and reinforces its mission to transform perfumes into timeless stories and cultural bridges.
Discover L’ATTAR at DIFC, Dubai, and embark on a timeless journey of fragrance—where every bottle tells a story, and every scent becomes a memory.
Xerjoff Spotlight La Capitale Parfum 50 ml