From a young age, Iyad, the founder and creative mind behind L’ATTAR, maintained an extraordinary connection with the aromas that surrounded him. Raised in diverse corners of the world, Iyad nurtured an intimate connection with the Arabian lands, where scents transcend words and become symbols of social status.

At the age of 12, Iyad landed in Dubai, a land of opulence and grandeur. However, his senses were drawn to a more subtle treasure: aromas. Above all, he was captivated by the Bakhoor, a censer that carries the soul of oud, musk, and myrrh, among other aromatic treasures.

Over the years, Iyad returned to Spain, where he wove his professional career into various disciplines. However, his relentless pursuit of the sophisticated aroma of oriental perfumes and oils never waned. In every chapter of his life, perfume was intertwined with his story.

In 2022, Iyad decided to bring his dream to life: a place where perfumes were not just fragrances, but carriers of stories and emotional connections. Thus was born L’ATTAR, an oasis where the essence of perfume transcends the mundane. Each L’ATTAR fragrance carries a unique narrative, inspired by cultures and emotions.